Pandering to the Pandemic

All brands hope to remain relevant during this global crisis. But, even before the Coronavirus, 42% of buyers distrusted brands, calling them “remote, unreachable, abstract and self-serving.” (Ouch.)

The truth is, COVID-19 has given marketers an opportunity to rebuild trust, or further drive buyer skepticism.

In this session, “unapologetic marketing truth-teller” Katie Martell explored the difference between meaningful marketing and pandering to the pandemic, and share examples of organizations who are raising the bar for us all.

As presented at the virtual Future X Summit, Thursday May 14th 2020.

IN THIS VIDEO:

• New consumer expectations and the top marketing priorities for 2020

• The threat of pandering and examples of marketing that panders to social movements

• 5 ways brands are responding to COVID-19 in meaningful ways

FURTHER READING:

• B2B Marketing During "These Unprecedented Times"​ is Exactly Where It Was Headed Anyway

• What Even is Marketing During the Coronavirus? 15 Examples + 9 Tips

NEXT STEPS:

• Learn more about my forthcoming book and documentary

• Book me to speak at your event or organization

• Every week-ish I send out new ideas, writings, and interesting links on marketing, business, and life. It’s free & curated by me. Get on the list.

For slides, shoot me an email. Katie at katie-martell.com