Woke and Weary

This documentary captures a lecture with the American Marketing Association Boston Chapter held at Suffolk University hours on November 7, 2024. “Woke and Weary” is an exploration of the intersection of corporate activism, social justice, and consumer trust.

Led by “marketing truth-teller” author and speaker Katie Martell, the lecture exposes the tension between performative brand allyship and genuine, sustained commitments to equity and inclusion.

Through sharp analysis, real-world case studies, and engaging audience discussion, Woke and Weary dissects how companies capitalize on social movements—often with surface-level gestures that fail to enact real change.

The talk offers a candid look at public skepticism, the consequences of empty promises, and the evolving expectations of socially conscious consumers.

With a critical eye on modern marketing, Woke and Weary is essential viewing for business leaders, marketers, and consumers navigating the fine line between advocacy and opportunism in today’s woke-washed world.