Studies prove (and we kind of inherently know) that increasing the variety of content in your marketing mix helps more people find it, allows those with different styles of learning to find what they need, and improves the shelf life of your concepts. I keep this list in Evernote that I reference when I'm considering new content ideas for clients. I hope it helps you think of some new ways to make your story come to life!
Feel free to leave more in the comments.
From short > long:
Social posts
Infographic
Instructographics (how-to, steps)
Poster
Landing page
Blog posts
Byline
Checklist
Quick guide (3-5 page)
Case study
Worksheets or templates
Tear sheet (or quick reference guide)
Expert Q&A podcast
Video interview
Slideshare
Interactive quiz
eBook
Whitepaper
Email course / newsletter
60 min live webinar event
Speaking session / deck
Podcast series
Research report (custom research or third-party)
Microsite
Publication (online destination site OR printed)
3 Things That Are More Important to Content Marketing Success Than Tools
Every week(ish) I send out new ideas, writings, and interesting links on marketing, business, and life. It’s free & curated by me. Get on the list.